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Privacy policy

General information

UAB Lietuvos telegramų agentūra ELTA (hereinafter – the Controller) hereby sets out conditions for processing personal data when using the Controller’s website www.elta.lt. Conditions laid out in the Privacy Policy apply each time when accessing content and / or services provided by the Controller regardless of a device used (a computer, a mobile phone, a tablet computer, a TV etc.).

The Controller’s details:
Legal entity code – 121433358
Registered office address – Gynėjų str 16, Vilnius LT-01109, Lithuania
Tel. (+370 5) 261 61 40
E-mail – zinios@elta.lt

Supervisory authorities – the Information Society Development Committee under the Ministry of Transport and Communications and the State Data Protection Inspectorate.
Data about the Controller is collected and stored by the State Enterprise the Centre of Registers’ Vilnius branch.
Please read the Privacy Policy carefully as you confirm your agreement to the Privacy Policy every time you visit the website of the Controller or its accounts on social media. If you disagree with the conditions, please do not visit our website / social media accounts and do not use our content and / or services.

We confirm that data of visitors of the Controller’s website and social media accounts is collected following existing legal regulations of the European Union and the Republic of Lithuania as well as instructions of supervisory authorities. All reasonable technical and administrative measures are applied so that data collected about visitors of the website or social media accounts would be safeguarded against loss, unauthorised use and alteration. The staff of the Controller have committed in writing not to disclose and disseminate to third parties information received at work as well as information about visitors of the website.
People younger than 14 years of age shall not provide any personal data via our website (websites) and social media accounts. If you are a person younger than 14 years of age, you shall obtain permission of your parents or other legal guardians and send it to us before providing personal data.
Terms used in the rules shall be understood in accordance with the General Data Protection Regulation (EU) 2016/679.

What personal data we collect, store and use?

Information received directly from you
Some websites and social media networks enable you to provide information directly to us. When registering an account on the website www.elta.lt you directly provide the following information:

  • Name
  • Surname
  • Address
  • E-mail address
  • Telephone number
  • IP address

Information received indirectly

Information on how you use our website. For example, we may collect the following information:
  • Device information, i.e. IP address, operating system version and parameters of a device you use to access content / products.
  • Login information, i.e. browsing session time and duration, queries you enter on our websites and any information stored in cookies set on your device (cookie policy is provided below).
  • Location information, i.e. device GPS signal or information about nearby WiFi access points and cell sites that may be transferred to us when using the content of our website.

Information from third party sources

We may receive information about you from public and commercial sources (as far as existing legislation permits) and associate it with other information received from you or about you. Information about you may be received from third party social media networks when you log in to them, for example, on the news agency’s Facebook account.

Other information we collect

We may also collect information about you, your device or usage of our websites with your consent. You may refuse to provide us certain information (such as information intended for marketing), however, in this case, it may be impossible for you to use additional services we offer or you will not receive the latest proposals.

How do we use your information?

We may use the information we collect for the following purposes:
  • to place and deliver an order on selected subscriptions;
  • to send content (for example, newsletters) on relevant topics*;
  • for marketing purposes*, for example, to offer personalised ads, sponsored content and send notifications about campaigns, to examine and analyse our market, clients, services (including reciving your opinion about services and conducting customer surveys);
  • to learn how people use internet services provided by us so we could improve them and create new content and services;
  • to organise free competitions, contests and campaigns as permitted by law*;
  • to use it for other purposes with your consent*.

⃰ You have the right to refuse or anytime withdraw consent for us to manage your data for abovementioned purposes marked by an asterisk.

Information provided when participating in various competitions, contests or campaigns may be publicly announced on the website managed by UAB Lietuvos telegramų agentūra ELTA and / or its social media accounts. For example, we may announce names and surnames of winners as well as contest entries.

Whom do we reveal information about you?

We shall reveal your information to the following entities:
  • companies providing services on our request, for example, Lithuania Post, banks, payment processors. These companies have limited possibilities of using your information – they cannot use it for purposes other than providing services to us;
  • companies that help organise competitions / contests / campaigns, i.e. advertising agencies, marketing agencies. These companies have limited possibilities of using your information – they cannot use it for purposes other than providing services to us;
  • other parties when required by law or when it is necessary to safeguard information society services provided by us.

Instances when we may reveal information about you to other parties:
  • in order to comply with the law or respond to mandatory requirement of court proceedings;
  • in order to affirm the legitimacy of our actions;
  • in order to protect the Controller, its rights and property or ensure their safety;
  • we may reveal information about you to a related third party in case of a merger, sale or bankruptcy of companies;
  • in other cases with your consent or your legitimate request.

How long is your personal data stored?

We shall store personal data of subscribers for the duration of subscription services and for five more years. Your personal data will be erased afterwards. For marketing purposes, we shall store your data for five years or until you yourself opt out of receiving proposals and newsletters.

What do we do to protect your information?
We undertake sensible physical and technical measures to safeguard information collected about you for purposes of providing content / services. However, even though we undertake appropriate measures to safeguard your information, please have in mind that no website, internet operation, computer system or wireless network is entirely safe.

Your rights

We guarantee the implementation of the following rights and disclosure of any related information upon your request or inquiry:
  • to be aware (be informed) about management of your personal data;
  • to access your personal data and learn how it is managed;
  • to ask to rectify, erase your personal data or stop management of your personal data, with an exception of storage;
  • to refuse your personal data from being managed, including for direct marketing;
  • to ask to erase your personal data ("the right to be forgotten");
  • to ask to transfer your personal data, that is to allow you to learn about your personal data in a commonly used and machine-readable format;
  • to file a complaint with the State Data Protection Inspectorate.

The Controller may not create conditions for data subjects to implement the aforementioned rights in cases pursuant to law that require carrying out prevention, investigation and detection of criminal offences and violations of professional ethics or integrity as well as in cases that require to guarantee the rights and freedoms of the data subject and other persons.

Third party sites, services and products on our websites

The Controller’s website (websites) or social media accounts may contain third party banner ads, links to their websites and services that are not under the control of the Controller. The Controller is not liable for security and privacy of information collected by third parties. You must exercise caution and read privacy policies applied by third party websites and services that you use.

Cookies, web beacons and similar technologies


The Privacy Policy uses the term "cookies" to describe cookies and other similar technologies, for instance, pixel tags, web beacons and clear GIFs.

Cookie policy

We wish to provide content and functionality on the Controller’s website that meet your needs. That is why cookies are needed. They are small bits of data that are stored on your web browser. They help the Controller to identify you as a former visitor, save your previous visit history and prepare content based on this. Cookies also help to ensure smooth operation of websites, enable to track duration of a visit on the website, frequency of visits and collect statistics on the number of website visitors. By analysing this data, we can improve our website and your browsing experience.

Several cookie usage examples

Cookies allow estimating the number of unique users on the website at a time. This enables us to ensure that the website works fast and smooth.
Cookies allow analysing collected information about browsing by unique users. This helps us to set up the website for your needs.

Cookies used on the website can be grouped into following types:
Essential cookies. They are needed to make the website work properly. These cookies enable browsing the site and using the desired functions, for instance, grant access to secure areas of the site. The website will not work properly without these cookies.

Activity cookies. They collect anonymous information about how users browse the website. They provide information about visited content, browsing duration and any arising issues such as status codes. This helps us understand how visitors behave on the website and improve website functionality.

Cookies help collect the following data:
When administering the website and troubleshooting its servers, we may use IP addresses of visitors’ computers. An Internet Protocol address (IP address) is a unique numerical label identifying a computer on a network. It may be used to identify a user and collect various demographic information. The absolute majority of internet server administrators do this.

By using cookies, we collect data about usage of services. The types of cookies used on our websites are specified above.

How to manage and clear cookies

When using a web browser to access content provided by us, you can configure it to accept all cookies, deny all cookies or receive cookie notifications. Each web browser is different, therefore, if you are unsure how to change cookie settings, please refer to its help menu. Your operating system may contain additional cookie controls. If you do not wish cookies to collect information, you may follow a simple procedure on most web browsers and refuse cookie usage. If you wish to learn more about how to manage cookies, please visit this address http://www.allaboutcookies.org/manage-cookies/

However, please note that some services may work only with cookies enabled and by turning cookies off you will be unable to use these services.

Other information related to cookie usage

Apart from cookies used by the Controller, our website allows certain third parties to set and access cookies on your computer. In this case, third party privacy policy applies to cookie usage.

*Please not that Facebook accounts managed by the company are subject to Facebook cookie policy.

Cookies on our website

The first type of cookies. Please note that when you log in to our website the following cookies listed in the table are stored on your computer:

Cookie name
Data management purpose
Data usage
Analytics cookies
(__utm, __utma, __utmb, __utmc, __utmz, _ga, _gid, _gat)
UAB Lietuvos telegramų agentūra ELTA uses Google Analytics cookies to track website traffic, identify new and returning readers, collect user reading history.
You may find more information about these cookies here: https://www.google.com/intl/en/policies/privacy/partners/
This data is not related in any way to your personal information or your Google accounts.

Whom to address?

If you have any questions about your personal data management, please write to us on zinios@elta.lt, or address our data protection officer: Jolita Kinkevičienė, jolita.kinkeviciene@elta.lt

Policy changes

UAB Lietuvos telegramų agentūra ELTA has the right to partially or fully amend its Privacy Policy by announcing about this on its website. Further use of our services on the website shall mean compliance with the Privacy Policy. Any disagreements and disputes shall be the subject of negotiations. If an agreement cannot be reached, disputes are resolved following the law of the Republic of Lithuania.

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